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The importance of… industry awards
(Posted on 26/05/21)Every industry sector has them, but what is so important about awards? As much as it’s nice to get dressed up and attend an awards evening, the importance of awards goes much further than the glitz and glamour of the event itself. There are internal and external benefits to be gained from submitting an award entry, even if you aren’t lucky enough to win on the night. Recognising excellenceOf course, being shortlisted for an award... Read more...
The importance of webinars
(Posted on 20/05/21)When executed well, a webinar provides an interesting and informative platform for new and existing customers that will deliver really valuable content to your target audience. It’s a great way to build up relationships and create awareness of your brand. It can be particularly useful as a means of showcasing or demonstrating a particular product. What is a webinar? A webinar is an online presentation or workshop that allows one or... Read more...
Moving images – the importance of video
(Posted on 06/05/21)Video is useful way of reaching a wider audience and introducing your company’s service or product to a broad spectrum of customers. With remote working and a market audience using media such as their laptops and phones to browse the internet, a good video clip can make a lasting impression. The power of video All kinds are companies are discovering the power of video, to promote, but also explain, what their product does, by... Read more...
How to be seen, not just heard, on social media
(Posted on 28/04/21)Social media can seem like a beast. For some its daunting, if not terrifying. For others, it feels like it is a constantly demanding presence. One that needs to be fed with new content, requires daily checking that its happy and performing, and that people are engaging with it. However, social media has a lot to offer. Rather than a beast, it should be seen as brands' best friend. We’ll reveal some of the top ways to help make social media... Read more...
Press releases – a timely reminder
(Posted on 20/04/21)Press releases are used to make an official announcement regarding something new, significant or timely about your brand that you want to share with the wider world.Today, with many brands struggling to maintain ‘business as usual’, now may not seem to be the ideal time to be making news announcements and putting your brand in the spotlight. However, while our news feeds are overflowing with pandemic-related news, there is a real opportunity... Read more...
Fundraising in a pandemic - charity really does begin at home
(Posted on 13/04/21)Fundraising plans for charities across the country were thrown into disorder a year ago with the onset of the COVID-19 pandemic. In response to the situation, the organisers of the biggest mass participation sports events across the country created a new campaign to raise vital funds to help UK charities’ fundraising. The 2.6 Challenge was open to anyone of any age – the only requirement was that the activity must follow the Government... Read more...