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Small business' best friend
(Posted on 18/04/16)As a small business, there are many benefits of regularly attending networking sessions.Networking offers you face-to-face access to a diverse range of people and this opportunity can be very valuable in establishing contacts and raising your profile. Keep a lookout for networking sessions in your local area and browse online and enrol on business-related mailing lists. You may not necessarily make instant connections, but just chatting with other... Read more...
Why get in touch with a copywriter?
(Posted on 07/04/16)In the digital age, everyone is a writer. It’s the way we communicate more than any other medium. Even newspapers are using content now provided by unpaid scribes. When Stephen Hull, the editor-in-chief of Huffington Post UK, was asked why he doesn’t pay his writers, his answer is not very heartening for professional writers: “If I was paying someone to write something because I want it to get advertising, that’s not a real... Read more...
The power of PR
(Posted on 30/03/16)As a business providing public relations as part of its services, it’s hardly surprising that we have strong views on the power and importance of PR. However, it’s worth recognising that there is more to successful PR than just producing well-written press releases or holding press conferences. Effective PR needs to encompass on- and off-line media, targeting not only traditional print media, radio and TV, but also taking advantage... Read more...
Brilliant blogging
(Posted on 14/03/16)Business blogging can help drive traffic to your website, increase the number of views and potentially increase engagements. Plus, blogging is completely free! Creating interesting and useful content for your blogs will encourage customers to read, as it’s beneficial to them. Whether it’s some top tips that you know your customers could utilise, or news on the company’s latest successes, this content is all relevant to your target... Read more...
Tailored to you
(Posted on 02/03/16)Understanding your business, marketing and PR tailored to you With any marketing and PR campaign, it is important that you get the message right for your audience. The same is true when a business looks to outsource its marketing activities. It needs reassurance that the agency working with it can align with the business and its values, so that campaigns are tailored to what the business stands for. Establishing this level of alignment... Read more...
Top ten tips for increasing engagement through social media
(Posted on 10/02/16)A company’s presence on social media platforms can help build its reputation and raise awareness with its target audiences. When using these platforms, engagement is key, as this is what will build loyal supporters and customers. If social media sites are regularly updated with good quality content, your audience is more likely to keep looking for it.Here’s Zebra’s top tips for increasing social media engagements:It’s all... Read more...