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The importance of… a marketing strategy
(Posted on 28/07/21)We have all heard the old adage, ‘fail to plan, plan to fail’, but just how important is it to have a marketing strategy? Time to think There is no right way to develop a marketing strategy – it can range from a ‘strategy on a page’ through to a document that challenges War and Peace in length and complexity! The most important thing is making sure that it is right for you, that it will develop as your business... Read more...
Watching the build process with CB Homes Ltd
(Posted on 21/07/21)Our client CB Homes has been designing and building award-winning homes since 1981. From prestigious self-build projects, to distinctive developments and exclusive barn conversions, each bespoke home is built to the highest professional standards. We were commissioned to provide marketing support to CB Homes, with particular focus on its self-build service. CB Homes delivers a complete self-build package from initial design, through planning... Read more...
Keep smiling – the history of the emoji
(Posted on 14/07/21)As this Saturday (17 July), is World Emoji Day we couldn’t help but wonder, when did the little sphere of yellow joy first appear? And how did it evolve into such a plethora of expressions and graphics most of us use every day? How it all began… Although smiley faces have been drawn throughout history, some of the first computer users will remember emojis as ‘emoticons’. Sounding a little like something from... Read more...
Change for the better – the importance of CSR
(Posted on 08/07/21)With several brands in the firing line recently for not upholding their Corporate Social Responsibility (CSR) principles, companies can’t expect to hide behind overblown promises of environmentalism or philanthropy.Companies need to be seen to be doing something positive for society; whether it’s working towards being carbon neutral, benefitting the community, or developing and maintaining a positive work culture. With the power to implement... Read more...
A site for sore eyes – the continued importance of a good website
(Posted on 29/06/21)In the digital age, an online presence is crucial to define your business and maximise your reach to customers. Whether you’re a local government agency, a large online retailer, a construction company, or someone selling their own handmade gifts, the ability to be seen by anyone in the world with access to the internet cannot be undervalued.The way people search for services is often defined by their location, but products can be sold anywhere... Read more...
The importance of web articles
(Posted on 23/06/21)After months of hard work, making sure the design and content of your brand new website is exactly as you want and it all works beautifully, you may be tempted to think you can cross ‘sort website’ off your to do list. Unfortunately, this is not the case - your shiny new website needs constant attention to keep the content fresh or it really may as well not exist.Posting new and interesting content on your website is absolutely critical... Read more...