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How to encourage user generated content (UGC) on social media
(Posted on 16/06/21)User generated content (UGC) is highly engaging to social followers, with real posts, photos and videos enabling other social users to see how a brand’s products will authentically look, or how its services will work, in the ‘real world’. Studio photography, while it looks good and can create aspirational feelings about your brand, is not as relatable as someone sharing a picture of their new shower products in their bathroom, or... Read more...
Promoting the importance of apprentices for The Forshaw Group
(Posted on 09/06/21)A property restoration specialist based in Knowsley, Liverpool, our client, The Forshaw Group, is a keen supporter of providing apprenticeship training for the wellbeing of the industry and the wider community. Managing director, Liam Hanlon, first joined the construction industry on a Youth Training Scheme Apprenticeship. He remains passionate about supporting young people. In 2014, The Forshaw Group launched an Apprentice Academy Training... Read more...
Joining in on the conversation – how to engage with your audience via social listening
(Posted on 02/06/21)More people are turning to social media as a way of discovering what is being said about a brand, as well as becoming part of the conversation. A recent survey found that over 90% had actively engaged with or contributed to a brand’s social media in the past month. That may include just liking and sharing, but it also includes commenting directly on a business’s post, as well as posting about its products or services directly to their... Read more...
The importance of… industry awards
(Posted on 26/05/21)Every industry sector has them, but what is so important about awards? As much as it’s nice to get dressed up and attend an awards evening, the importance of awards goes much further than the glitz and glamour of the event itself. There are internal and external benefits to be gained from submitting an award entry, even if you aren’t lucky enough to win on the night. Recognising excellenceOf course, being shortlisted for an award... Read more...
The importance of webinars
(Posted on 20/05/21)When executed well, a webinar provides an interesting and informative platform for new and existing customers that will deliver really valuable content to your target audience. It’s a great way to build up relationships and create awareness of your brand. It can be particularly useful as a means of showcasing or demonstrating a particular product. What is a webinar? A webinar is an online presentation or workshop that allows one or... Read more...
Moving images – the importance of video
(Posted on 06/05/21)Video is useful way of reaching a wider audience and introducing your company’s service or product to a broad spectrum of customers. With remote working and a market audience using media such as their laptops and phones to browse the internet, a good video clip can make a lasting impression. The power of video All kinds are companies are discovering the power of video, to promote, but also explain, what their product does, by... Read more...