4 ways to create a successful integrated marketing campaign
(Posted on 15/12/16)
Today, marketers have more choice than ever in how to create an impactful campaign. In addition to traditional methods such as print, we now have email marketing, web based advertising and the universality of social media at our finger tips. While there is no guarantee that even with an integrated marketing campaign you will achieve the desired results there are ways in that you can maximise your success rate.
- Know your audience
Knowing your demographic is key in deciding which marketing methods to use and which would work best. Who are your target customers? What are their motivations? These questions and more need to be answered before developing your marketing strategy
- Pick your channels wisely
Instead of just asking yourself ‘Which channels do my customers use?’ look deeper and ask ‘What are these channels’ strengths and weaknesses’? Only utilise a channel if it will help you reach your business objective.
- Ensure that your messaging is integrated.
Make sure each element of your marketing campaign is set up to drive traffic to your ultimate target, whether your target is a website or a social network like Facebook or Twitter.
- Track your campaigns
It is important to understand how well your campaign is doing; what is working, what isn’t and how it can be improved. If, for example your print campaign is reaching your intended audience more than digital, then you should adjust your campaign according. We are lucky in that technology now-a-days allows us to track our campaigns more easily.
So why not integrate your marketing channels? It is easy to do and can help you reach a wider audience