A whole bunch of straplines
(Posted on 14/08/18)
Effective straplines are designed to encapsulate your business in just a few words. Some of the most memorable ones live on, long after the brand itself has moved on. They are instantly recognisable and often quoted, or if you hear the brand referenced you will find yourself subconsciously filling in the blanks. I mean, who doesn’t know that ‘Beanz Meanz Heinz’?
For a strapline to work, it should support your brand’s positioning and communicate what you are about. Think about words and phrases that describe your business, what your existing customers value about your business, and why new customers should choose to work with you.
If you get it right, your strapline will provide your business with a number of benefits. It will act as a memory hook for potential customers, it will help your customers develop an affinity with the brand, it’ll help you differentiate yourself from your competition, and it’s a great starting point for future marketing activity.
It’s important not to try to be too clever with the strapline. A clear, authentic message will have more impact – and stand more chance of being remembered for the right reasons – than a complex, long, convoluted one will.
So, with the Summer ‘silly season’ upon us, we thought we would test your knowledge and the power of the strapline and see how many brands you can identify from these straplines (answers below).
- Good things come to those who wait
- Say it with flowers
- The best a man can get
- Does exactly what it says on the tin
- Just do it!
- The world’s local bank
- Never knowingly undersold
- It’s good to talk
- Connecting people
- Reassuringly expensive
- Because you’re worth it
- A diamond is forever
- Power, Beauty and Soul
- Grace, space, pace
- Buy it. Sell it. Love it
1. Guinness 2. Interflora 3. Gillette 4. Ronseal 5. Nike 6. HSBC 7. John Lewis 8. BT 9. Nokia 10. Stella Artois 11. L’oreal 12. De Beers 13. Aston Martin 14. Jaguar 15. ebay
Didn’t see your favourite strapline in our quick quiz? Why not Tweet your favourite to @Zebra_Marketing?