Brighten up your blog

(Posted on 23/08/16)

Brighten up your blog

Recently, taking to the world of blogging has become a great way to express yourself, whether that be as an individual, a charity or a business. Each blog post is an opportunity to strengthen the relationship you have with your existing audience, prove your authority, gain trust in your niche and grow your audience. However, with its rise in popularity comes the inevitable need to separate yourself from competitors. Here’s three tips to make your blog stand out from the crowd.


1)      Be Different


Chances are, whatever your blog is about, there are many similar ones out there. Put a lot of time in assessing how you can make your blog different from the rest. To really be able to sell yourself you need to be unique. Starbucks do this perfectly in their blog. It features a section where customers can contribute new ideas from drinks, food items, store designs, and more. Try to show what makes you unique through your writing style. This can take some time, as it’s sometimes tough to convey your personality through written words, but once you master it, it will come naturally.


2)      Content is key


It is important that your reader stays engaged. The main trick is to always write content that you would want to read. For example Coca-Cola’s blog ‘Unbottled’ is renowned for being content rich. There’s nothing worse as a reader than being drawn into a blog with a headline that turns out to be different to the main body of text.


3)      Think visually


Be sure that images accompany your words. However, don’t pick just any image. Terrible or unrelated photos, for instance, will turn off readers.  Adding a picture is like adding a lot more text but they can consume it in a second. Not just that but aesthetic visuals will make your blog more appealing too. Evernote’s company blog hit the nail on the head here, the blog uses simple designs—all straight lines—and colours that are easy on the eyes, like white, light blue, and green, to draw in the user in the visual aspect alone, making it completely different—yet just as effective.