Business jargon that belongs in the bin
(Posted on 27/07/17)
Wherever you work, you are likely to come across a certain amount of workplace jargon. The marketing sector seems to attract more than its fair share. While some of it is unavoidable, a number of clichéd, hackneyed phrases are actually pretty meaningless and rather than engendering a feeling of team spirit, they can have the reverse effect.
Marketers should be communicating simply in language that everyone can understand – catchphrases that are annoying at best and confusing at worst must be avoided at all costs. Here is our list of the top ten most irritating corporate catchphrases:
- Let’s park that here and return to it later
- I hope we’re all singing from the same hymn sheet
- Why not run it up the flagpole and see how it flies?
- If you don’t like it, get off the bus
- Take it offline
- I’ll give you the full download
- We should be thinking outside the box
- Let’s circle back
- It’s not rocket science
- We need to bring our ‘A’ game to the table
For advice on how to cut through jargon and communicate clearly with your audience, give us a call on 01978 437070 or email us at firstname.lastname@example.org.