Exhibiting with confidence
(Posted on 01/11/13)
Weâ€™ve been busy expanding and developing our existing service offerings here at Zebra and we thought it was about time we told you all about our exhibition training services.
Exhibitions are a fantastic marketing tool for companies and they serve a great purpose for seeking out new business and strengthening existing relationships. In a bid to stand out against the rest, companies can spend hundreds â€“ and often thousands â€“ of pounds on their exhibition stands. Itâ€™s crucial to stand out against competitors, but what is often overlooked is the ability of staff working on the stand to do just that. After all, once the stand has captured passing visitorsâ€™ attention, the work is down to company representatives to sell the business and generate leads.
Working in collaboration with Black Iris Exhibitions, Zebra provides informal, half-day presentation and workshop-based training sessions to companies and staff responsible for exhibiting at trade exhibitions. We share our expert knowledge of event etiquette, pre- and post-event publicity, generating leads and managing leads post-event. Our aim is to help companies maximise the full business potential and value that exhibitions offer, by training the team members and staff managing the stand, so that revenue invested will be excellent value for money and exhibitors can exhibit with confidence!