The five best tools to make you a social media pro
(Posted on 15/08/16)
It seems as if social media has taken over the world. Nowadays we can’t go a day without tweeting about an awkward encounter or uploading our breakfast to Instagram. But many businesses struggle to utilise social media to its best ability. Here are five social media tools that’ll help get the world watching your business.
- Hoot Suite
If you’re not using Hootsuite then where have you been? Hootsuite has become the most widely used platform for managing social media. The software presents you with a dashboard that allows you to integrate your social networks such as Twitter, Facebook, Instagram, LinkedIn, Youtube and many more.
This handy app simplifies our news experience by delivering news through ‘influencers’ that have been identified through your LinkedIn page. Therefore you only see what is relevant and interesting.
We all know that the best way to portray information on social media is to make it short and snappy. Camtasia helps make it easy to edit and combine short videos to add to your video marketing mix.
As both a web and iOS app, this social-media tool helps you organize the stories shared by your Facebook and Twitter friends, aggregating the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs.
- Adobe Post
This free tool helps you create what it calls “social graphics.” Whether its adding text to a photo or designing an ad, Post lets you quickly create professional-quality images that are ideal for social media. If you’re a small business or organization that’s trying to build up your social media presence, and you don’t have the budget to hire someone to create impactful ads, Post is a handy tool.