Top 10 #SocialMedia tips
(Posted on 10/04/15)
Here's some of what we've identified as #Trending in the world of social media in 2015 that we think businesses and charities should pay attention to:
1. Video content
Facebook has now surpassed YouTube in the number of video views via desktop, although YouTube still has more views across all devices. As of September 2014, Facebook attracted a billion video views per day – roughly 30-fold increase since July.
2. Industry savvy
Make sure you know what’s going on in your industry as well as you know what’s going on in your business and talk about it. Women form the make-up of social media – 56% of users are female.
3. People relate to people
Humanising brands is fast becoming a popular way to market successfully on social media. O2 and Tesco are some of the best customer service marketeers on Twitter. They each have a human identity and provide personalised feedback that subconsciously connects the customer to the brand.
4. Fundraising full-time
Fundraising through social media is becoming a full-time job! If Facebook was a country, it would be the third largest in the World. Take advantage of this huge audience and get promoting.
5. Maintaining appearances
How many times have you updated your social media profiles? Review every bit of information, from contact information to pictures, and make sure it’s all up-to-date and relevant with current demands.
6. Cut through the content
onesecond.designly.com gives an insight into the magnitude of activity online every second. By 2020, the amount of information is expected to increase by 600%. Earning a share of this space is the key marketing challenge for the foreseeable future. Conversations will change from ‘content’ to ‘ignition’.
7. Mobile first
The use of mobile is expected to take over the use of desktop in 2015. There are more smartphones worldwide than there are toothbrushes, toilets and lightbulbs and 80% of internet users own one. Absorb this fact and think about how this will affect your social media tactics going forward.
8. Regular as clockwork
Twitter feeds refresh every 20 seconds, meaning your target audience could easily miss important business-related information. Reposting or being active at regular intervals is an acceptable practice.
9. Make news your business
Do a better job of staying on top of news and trends and make a point of establishing a list of relevant resources on Twitter.
10. Two-way communication
One of the biggest buzz words in social media marketing is ‘listen’. It’s not enough to use social media as a bulletin board. You need to engage, listen and talk to readers.