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Why small businesses should be investing in social media
(Posted on 18/01/18)Last year saw some big changes in social media with Twitter doubling its character limit, Instagram expanding at breakneck speed and the popularity of video, especially live streaming, taking the digital world by storm. Despite this, the latest figures from the Office of National Statistics reveal that 20% of small businesses are not planning to invest in their social media this year. Somewhat surprising perhaps, until you learn that less than 58... Read more...
Banishing the January blues
(Posted on 11/01/18)By Monday 15 January memories of the Christmas and New Year celebrations have mostly faded away, and up and down the country people have returned to work nursing the financial and physical hangovers of the festive period. With the conspiring factors of winter weather, darks nights, post-Christmas blues and self-imposed restrictions in the name of ‘New Year resolutions’, the third Monday of January (15 January this year) has been... Read more...
12 tweets of Christmas!
(Posted on 07/12/17)As 2017 draws to a close, please join us in taking a few minutes and look back at some of the key achievements our clients have realised, and some of the highlights that have marked our year. January We started the year with a bounce in our step and launched straight into a whole host of award submissions. In particular, we wrote a number of award submissions for our dentist client, both for national awards and more local community... Read more...
Breaking down digital silos
(Posted on 23/11/17)It’s time to stop talking about having a separate digital strategy, according to L’Oréal’s new chief marketing officer Stéphane Bérubé. Marketing Week has reported that he believes that the UK is ahead of the game in terms of digital in comparison with many other countries in Western Europe. Our market is so far evolved in terms of digital technology, we need to stop thinking about separate offline and... Read more...
Breaking down digital silos
(Posted on 23/11/17)It’s time to stop talking about having a separate digital strategy, according to L’Oréal’s new chief marketing officer Stéphane Bérubé. Marketing Week has reported that he believes that the UK is ahead of the game in terms of digital in comparison with many other countries in Western Europe. Our market is so far evolved in terms of digital technology, we need to stop thinking about separate offline and... Read more...
Gearing up for Black Friday 2017
(Posted on 16/11/17)A few years ago, no one in the UK had really heard of Black Friday. Introduced by Amazon in 2010, it was only when Asda adopted it three years later that it really evolved into the nationwide phenomenon it is today. Coupled three days later with Cyber Monday, the four day retail event in November last year saw record breaking amounts of cash splashed, with Britons shelling out £5.8 billion, an increase of 15% on 2015. With year on year increases... Read more...