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How to conduct market research successfully
(Posted on 26/04/17)Market research can be tricky; gauging the opinion of the population by analysing a sample is in many cases difficult to get right, while some recent political opinion polls are a fine example of how results can be spectacularly different from those anticipated.1. Target the right audience Make sure you know who you’re targeting and where to target them. For example, if you are doing market research for a fitness product you would... Read more...
University challenge for the Zebra team
(Posted on 04/04/17)Two members of the Zebra team recently visited Chester Business School at the University of Chester as guest speakers, to address first year Marketing students as part of their degree course’s Practical Marketing module.As well as providing an overview of our commercial marketing experience, we set them a time management challenge to give them a taste of ‘real world’ pressure and an idea of what to expect when they find themselves... Read more...
Making the shortlist
(Posted on 04/04/17)Industrial awards are the official way of acknowledging some of the most remarkable work being done in specific business sectors. Being recognised for a job well done within the workplace provides a fantastic boost for employee morale, not to mention being a great way of raising your company’s profile within your particular industry. That’s why the Zebra team has focused considerable effort this year on writing a raft of award entries... Read more...
How leaving the EU may affect your small business
(Posted on 03/04/17)As Theresa May made the landmark move to trigger Article 50, legally and formally beginning the UK’s withdrawal from the European Union, many small business owners are anxious to know what this news means for them. While it is difficult to pinpoint the precise implications of leaving the EU, likely predictions can certainly be made.Red TapeThe majority of independent small firms don't actually trade with customers in other member states, but... Read more...
A beginner’s guide to Small Business Online Marketing
(Posted on 27/03/17)According to Forbes, 80-90% of consumers research purchases online before buying. Therefore it is vital for any business, big or small, to have a strong online presence. Here is an introduction to four core elements of small business marketing - website, blogging, branding and social media.WebsiteHaving a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who... Read more...
Ways to improve your email marketing performance
(Posted on 15/12/16)Email is a marketing tool on the rise. Take a look at our tips on how you can improve and effectively utilise your email marketing.Verify your email lists regularlyThe last thing you want is your email marketing campaign to not reach your intended audience. In many cases email addresses can be wrong or no longer be functioning. Run your address list through a verification service to make sure you are always working with an accurate list. Remember... Read more...