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De-mystifying hashtags – some do’s and don’ts

De-mystifying hashtags – some do’s and don’ts(Posted on 18/09/17)

Hashtags are evident everywhere but a huge number of people still don’t really understand how to use them. Found all over social media, the purpose of hashtags is to categorise content and help make it easy to find. Using hashtags will also make it easier to engage with other people on social media who are interested in the same things as you.When it comes to using hashtags, here are five basic rules, which will really help you make them effective... Read more...


Maintaining strong links

Maintaining strong links(Posted on 11/09/17)

LinkedIn is still the world’s largest social network for working professionals with an incredible 467 million users. Here are some more mind blowing figures about the massive social network.Two new members sign up every second. Available in 24 languages. Accessed in over 200 countries and territories. 70% of users are outside the USA. If you include a professional head shot, you get 14 times more profile views.   ... Read more...


Back to school!

Back to school!(Posted on 04/09/17)

The days are getting shorter, the kids are going back to school and the sun tan is beginning to fade. It must be September, the month of ‘mists and mellow fruitfulness’, if you’re feeling poetic or the start of your slide into winter gloom, if you’re not.  Some people love the onset of autumn while others hate it. Whichever camp you fall into, this month is a great opportunity to take stock of what you have achieved over... Read more...


Making an exhibition of yourself?

Making an exhibition of yourself?(Posted on 24/08/17)

Visiting a trade exhibition is a great way to gain a snapshot overview of your market as a whole and spot opportunities that might otherwise pass you by. Here are our Top 10 reasons why you should be seeking one out before the end of the year or booking your places for 2018.  Showcase your business. Identify possible new markets and opportunities. Keep up to date with the latest trends.  Evaluate your competitors –... Read more...


It's August - time to take stock

It's August - time to take stock(Posted on 17/08/17)

Unless you work in the tourist industry, August is quite likely to be a quiet time for you work-wise, with a large proportion of employees taking their long-awaited two week holiday.  If you find the quiet period unnerving rather than relaxing, bear in mind it is quite usual for activity across many sectors to slacken during this month. It may be quite tempting for those still at their desks to kick back and enjoy the relative peace and quiet... Read more...


Business jargon that belongs in the bin

Business jargon that belongs in the bin(Posted on 27/07/17)

Wherever you work, you are likely to come across a certain amount of workplace jargon. The marketing sector seems to attract more than its fair share. While some of it is unavoidable, a number of clichéd, hackneyed phrases are actually pretty meaningless and rather than engendering a feeling of team spirit, they can have the reverse effect.  Marketers should be communicating simply in language that everyone can understand – catchphrases... Read more...