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The power of video
(Posted on 02/03/22)Last year, our client CB Homes embarked on a large self-build project in the village of Kingsley in Cheshire. The scale and scope of the project was such that we wanted to find a way to record the progress of the build as each major phase was completed. Knowing the power of video, when it comes to content marketing, we decided to video the entire build, enlisting the assistance of renowned videographer Knew Productions. Starting when the foundations... Read more...
How to…..write an award entry
(Posted on 23/02/22)After a brief hiatus in marketing events of all kinds, thanks to COVID-19, awards ceremonies have returned, and already it’s as if they’ve never been away. Attending these events, whether local, regional or national, is always enjoyable; and, of course, nothing beats the feeling of actually scooping an award that recognises your hard work and success in your particular field.As well as being very satisfying, winning an award undoubtedly... Read more...
Amateur Grammatics – the perils of punctation!
(Posted on 16/02/22)There are so many ways that you can make mistakes when writing a sentence that involves punctuation. Is a comma needed, or a hyphen? Will dashes do instead of brackets? Everyone has their own thoughts on how punctuation should look and what the rules are – and in some cases, there is a certain flexibility. Artificial intelligence (AI)We should all know our ‘their’ and ‘they’re’ from our ‘there’.... Read more...
Planning ahead – the importance of social media schedules
(Posted on 03/02/22)With so many social media platforms available to choose from, and with so little time in the working day, it can be difficult to stay on top of keeping your business profiles as up to date as you would like.At Zebra, we are specialists in reviewing and keeping our client’s social feeds renewed with quality and consistent content, to help grow the audience, engagement and conversions. Fail to plan, plan to failHaving a consistent social... Read more...
Podcast prep – getting ready for a podcast appearance
(Posted on 26/01/22)During the pandemic we’ve all become stars of the small screen. With many of us working from home, meetings have predominantly been held via online platforms, such as Teams and Zoom. This has been great news for most people, who have been able to continue to connect with other team members, and managers have been able to carry out weekly meetings and catch-ups. What it has taught us is that even the most anti-tech among us have had to embrace... Read more...
How to…..write a press release
(Posted on 19/01/22)A press release is a great way to connect with your target audience. Whenever you have an official announcement to make, whether it is a new product launch, company news (such as a new appointment or excellent sales figures or an engaging charity story), the best way to get the information out there is to write it up as a press release. Where to start when you are writing a press release? The golden rule for the first paragraph is... Read more...