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Making networking fun!
(Posted on 24/04/18)Some people love to network and have a natural talent for it, while others may try to avoid it all costs and go to an event only under sufferance, with the intention of leaving as soon as possible. A few undoubtedly may find in themselves a tendency to spend an entire session wishing it was over and wondering how it is that other people manage to network so apparently effortlessly and even, dare I say it, appearing to enjoy it. Around 25% of professionals... Read more...
Facing the music – is sorry really the hardest word?
(Posted on 12/04/18)Mark Zuckerberg’s apparent reluctance to issue a full and frank apology when the Cambridge Analytica scandal first broke was frankly baffling to many PR experts. His initial response via a stilted Facebook post arguably did more harm than good as it failed either to address customer concerns or to admit responsibility. Further damaging revelations continued to build, while the number of Facebook users potentially affected spiralled ever higher... Read more...
Focus on photographers
(Posted on 22/03/18)The importance of good imagery to accompany written words can make or break an article, press release or news item. Sometimes a picture can help to explain the story, or even illustrate it better than the words themselves. Ideally, a good photograph will complement the text, the two creating a dual impact that conveys the crux of the words, while adding visually to its telling. But there’s a reason ‘photographer’ is still a profession... Read more...
Amateur Gramatics – putting good grammar centre stage
(Posted on 14/03/18)We’ve all been there (or is it their?), haven’t we? Which witch is right? What’s the best way to attract your audience and the worst way to get your message across? One obvious way is by making common spelling mistakes, grammatical errors and vocab clangers that will make your work stand out for all the wrong reasons. There are so many common proofreading mistakes that you could write a book on the subject. In fact, there are... Read more...
Choosing an ideal venue
(Posted on 26/02/18)When it comes to event planning, as far as venues go, we are spoilt for choice. From fairy tale castles and high end country house hotels to cool boutiques and edgy city slicker restaurants, the variety is endless. To create an event that is talked about for all the right reasons, how do you choose the right location? Here are our top ten tips when making your selection. Who is your target audience? Identify your demographic and make sure... Read more...
Video puts your brand centre-stage
(Posted on 19/02/18)Video is arguably the most important element of content marketing today. Pretty much regardless of what you are selling, from 360 degree videos to live streaming, video campaigns are growing in popularity. In an increasingly crowded and noisy marketplace, it’s ever more difficult to get attention. Video is considered to be more memorable and popular than any other type of content. It can also be a great way to connect and engage with your audience... Read more...