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The power of PR
(Posted on 30/03/16)As a business providing public relations as part of its services, it’s hardly surprising that we have strong views on the power and importance of PR. However, it’s worth recognising that there is more to successful PR than just producing well-written press releases or holding press conferences. Effective PR needs to encompass on- and off-line media, targeting not only traditional print media, radio and TV, but also taking advantage... Read more...
Brilliant blogging
(Posted on 14/03/16)Business blogging can help drive traffic to your website, increase the number of views and potentially increase engagements. Plus, blogging is completely free! Creating interesting and useful content for your blogs will encourage customers to read, as it’s beneficial to them. Whether it’s some top tips that you know your customers could utilise, or news on the company’s latest successes, this content is all relevant to your target... Read more...
Tailored to you
(Posted on 02/03/16)Understanding your business, marketing and PR tailored to you With any marketing and PR campaign, it is important that you get the message right for your audience. The same is true when a business looks to outsource its marketing activities. It needs reassurance that the agency working with it can align with the business and its values, so that campaigns are tailored to what the business stands for. Establishing this level of alignment... Read more...
Top ten tips for increasing engagement through social media
(Posted on 10/02/16)A company’s presence on social media platforms can help build its reputation and raise awareness with its target audiences. When using these platforms, engagement is key, as this is what will build loyal supporters and customers. If social media sites are regularly updated with good quality content, your audience is more likely to keep looking for it.Here’s Zebra’s top tips for increasing social media engagements:It’s all... Read more...
Storytelling captures the imagination
(Posted on 03/02/16)When brands want to capture customer’s imagination through advertising and campaigns they often use storytelling to inspire the mind and trigger emotions. People remember a campaign which made them laugh, cry or smile – and this may be the deciding factor between them choosing one brand over the other. To be able to utilise storytelling campaigns, target audiences need be identified and understood. You have to know what the target... Read more...
Managing Expectations
(Posted on 22/01/16)Like other aspects of promotion, PR is used to provide information, build awareness and create interest. Public opinion is a powerful force that can drastically impact customers’ decision making. A business can increase its reputation through its good quality, good service and social responsibility. PR can help reinforce a brand’s values and build a positive reputation by sending out messages that reinforce the company’s credibility... Read more...