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Why e-newsletters are one of the best ways to communicate in the new normal
(Posted on 31/03/21)An often overlooked, but no less effective, form of content marketing includes e-newsletters. These are a digital news release designed to provide engaging and meaningful content, to keep your customers or clients up-to-date with your latest business news and offers.Why are e-newsletters so important now, and how can you utilise this communication to benefit your business? Connect more with customers: e-Newsletter subscribers actively... Read more...
Networking – the new normal
(Posted on 24/03/21)With most of us still in lockdown, it has been a while since any of us attended an in-person, face to face networking event. In these precarious economic times, now, more than ever, we need to maintain our existing networks and, just as importantly, forge some new ones. This means that all of us are having to get used to a new normal with regards to networking, along with every other aspect of our working life. Of course, some people genuinely... Read more...
Bank holidays: banking on taking time out?
(Posted on 17/03/21)Did you know that up until 1834 there were 33 public holidays in the UK? These included many saints’ days and religious festivals. The number was cut right down until, by 1834, there were only four left.Luckily for those of us who enjoy taking time off, a liberal banker, called Sir John Lubbock, drafted the Bank Holiday Bill in 1871. Initially, these days off were only for banks and other financial institutions but other businesses, shops,... Read more...
Top tips for hosting virtual events
(Posted on 10/03/21)Whether you’re looking to organise a smaller, more personal virtual event, or provide a digital replacement for one of the largest live trade shows in the calendar year, you’ll want to provide an online event which attracts the right audience and drives results for your business.Here are our top tips to consider when hosting a virtual event: Great expectationsIt goes without saying that a virtual event is never going to be the same... Read more...
Virtual events webinar - ‘Creating human engagement in a digital world’
(Posted on 03/03/21)Last week, we attended a fascinating webinar entitled ‘Creating human engagement in a digital world’. The topic reviewed how to create authentic, human connections in a virtual event space by creating experiences that truly engage audiences and spark human conversations. Time for Ts Tessa Barron, VP Of Marketing for On24, discussed a great strategy for when devising the aims and goals for a virtual event, namely ‘the four... Read more...
Finders…keepers? How to conduct the best research for finding companies
(Posted on 23/02/21)Whether it’s choosing a business to provide us with goods or services – or a company to work in partnership with – the research and selection process is a journey. Which way we turn on the path to making a final choice can be influenced by a number of factors; such as price, service quality and the power of their brand. However we find companies to work with, or services to employ, when we eventually find them, will they be a short... Read more...