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Creating employee advocacy: encouraging employees to engage with your social media programme
If you are happy with your social media marketing programme, it may well be time to start considering how you can improve your strategy so you are increasing your engagement and reach as far as possible. Don’t forget that your employees have the potential to be the best possible advocates for your brand. Whether you have four employees or 40, or even 400, each can play a valuable role when it comes to promoting your organisation. If you... Read more...
Entering industry awards: how to make it to the shortlist
There is no doubt that an award-winning piece of work needs to be of the very highest quality. However, many prestigious projects fly under the radar and remain unrewarded. This is because entering awards, and of course, securing a place on the shortlist, takes a lot of work and commitment from those involved. Anyone who has every been shortlisted for an award is likely to tell you that the hard work is never wasted; the PR value of awards should... Read more...
Dependable facts and where to find them
When you are researching and writing about a subject, it’s always important to cite where your sources are from. But with so many sources available on the internet, how can you tell which are reliable and which are pure fiction? It’s also important to make sure that when you are using sources, that you don’t plagiarise other people’s work. In art and culture, there’s a fine line between homage and theft, but when... Read more...
‘Competition should not be for a share of the market – but to expand the market’
We recently did a social media competition for our client, Wrexham-based Ace Play, the indoor and outdoor playground equipment specialists. It’s the second competition after the success of the first one we ran, which had a reach of twenty-five thousand on Facebook.Alongside regular blogs, social media posts and website updates, competitions are a good way to increase engagement with your brand. They are a great way to gain more followers, increase... Read more...
Dressing to impress for corporate photos
A picture paints a thousand words and nowhere is that more true than when it comes to your corporate head shots or team photos. If your website is your company’s virtual ‘shop front’, then photos of your staff are undoubtedly some of the most important items on display!Corporate photos can be useful for all sorts of purposes, from illustrating ‘our team’ on your website, to your corporate literature, presentations and... Read more...
Serving up the history of our new Zebra HQ
In June last year the Zebra team was pleased to move into our new home at The Old Bank on Station Road in Rossett. With The Old Bank being a beautiful, old black and white building, we decided to delve into its history. As an avid hot chocolate fan, our Communications Manager Kathryn was delighted to discover that our base was originally called The Cocoa Rooms and served drinking chocolate to the community! Tempered chocolateBuilt in 1881, The... Read more...





