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Change for the better – the importance of CSR
(Posted on 08/07/21)With several brands in the firing line recently for not upholding their Corporate Social Responsibility (CSR) principles, companies can’t expect to hide behind overblown promises of environmentalism or philanthropy.Companies need to be seen to be doing something positive for society; whether it’s working towards being carbon neutral, benefitting the community, or developing and maintaining a positive work culture. With the power to implement... Read more...
A site for sore eyes – the continued importance of a good website
(Posted on 29/06/21)In the digital age, an online presence is crucial to define your business and maximise your reach to customers. Whether you’re a local government agency, a large online retailer, a construction company, or someone selling their own handmade gifts, the ability to be seen by anyone in the world with access to the internet cannot be undervalued.The way people search for services is often defined by their location, but products can be sold anywhere... Read more...
The importance of web articles
(Posted on 23/06/21)After months of hard work, making sure the design and content of your brand new website is exactly as you want and it all works beautifully, you may be tempted to think you can cross ‘sort website’ off your to do list. Unfortunately, this is not the case - your shiny new website needs constant attention to keep the content fresh or it really may as well not exist.Posting new and interesting content on your website is absolutely critical... Read more...
How to encourage user generated content (UGC) on social media
(Posted on 16/06/21)User generated content (UGC) is highly engaging to social followers, with real posts, photos and videos enabling other social users to see how a brand’s products will authentically look, or how its services will work, in the ‘real world’. Studio photography, while it looks good and can create aspirational feelings about your brand, is not as relatable as someone sharing a picture of their new shower products in their bathroom, or... Read more...
Promoting the importance of apprentices for The Forshaw Group
(Posted on 09/06/21)A property restoration specialist based in Knowsley, Liverpool, our client, The Forshaw Group, is a keen supporter of providing apprenticeship training for the wellbeing of the industry and the wider community. Managing director, Liam Hanlon, first joined the construction industry on a Youth Training Scheme Apprenticeship. He remains passionate about supporting young people. In 2014, The Forshaw Group launched an Apprentice Academy Training... Read more...
Joining in on the conversation – how to engage with your audience via social listening
(Posted on 02/06/21)More people are turning to social media as a way of discovering what is being said about a brand, as well as becoming part of the conversation. A recent survey found that over 90% had actively engaged with or contributed to a brand’s social media in the past month. That may include just liking and sharing, but it also includes commenting directly on a business’s post, as well as posting about its products or services directly to their... Read more...