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Business jargon that belongs in the bin

Business jargon that belongs in the bin(Posted on 27/07/17)

Wherever you work, you are likely to come across a certain amount of workplace jargon. The marketing sector seems to attract more than its fair share. While some of it is unavoidable, a number of clichéd, hackneyed phrases are actually pretty meaningless and rather than engendering a feeling of team spirit, they can have the reverse effect.  Marketers should be communicating simply in language that everyone can understand – catchphrases... Read more...


Banishing back to work blues

Banishing back to work blues(Posted on 26/07/17)

Returning to work after a holiday may seem like the first day back at school for some of us, just without the excitement of having a new pencil case! Getting back into the swing of work after a long summer break of a week or more can be really tricky but there are a few tried and tested ways of making it more bearable. Here’s our suggested list to help beat the post-holiday blues: Schedule a proper handover meeting before you go. No one... Read more...


Why holidays are good for you

Why holidays are good for you(Posted on 26/07/17)

Every year, a significant number of people don’t claim their full holiday allowance. The reasons range from feeling too pressured to take time off work to concern about finances. There is no doubt however, that there are many benefits to taking a break. It doesn’t have to be somewhere exotic – a week in a tent at the British seaside can provide just as much of a boost to your well-being as a fortnight in St Lucia! Here are five... Read more...


Communication – a lot more than the words you say

Communication – a lot more than the words you say(Posted on 20/07/17)

Effective communication is key to success in any business venture, whether it be marketing, PR or project management. But while communication may seem straightforward and simple, it goes far beyond the words that you say. Effective communication extends to the technique you use to express yourself; your body language and the tone of your voice. Over half of the message that we are sending to others is non-verbal. This means that we receive more... Read more...


What makes a summertime TV ad shine?

What makes a summertime TV ad shine? (Posted on 20/07/17)

By the time the school holidays start, adverts have been inundating our television screens for weeks, showing us the biggest summer trends. But what is it about these adverts that make us splash the cash? Outdoor fun Although British summer weather can be miserable, we all associate our childhood summers with long hot days of unbroken sunshine. Savvy creatives tap into our nostalgia for those bygone days with seductive images of beach parties... Read more...


Data protection laws - what are the implications?

(Posted on 06/07/17)

In 2018, proposed tougher EU regulation laws, known as the General Data Protection Regulation (GDPR) will come into effect. These come as a direct result of the need to replace the EU data protection directive, formed in 1995 when the Internet was still in its infancy, as the web poses an ever greater risk to data protection. The 200 page document explains how companies need to be more transparent with what they do with personal data, while giving... Read more...