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Creative community work with scientific engineers to create tomorrow's world

Creative community work with scientific engineers to create tomorrow's world(Posted on 01/09/21)

When North Wales-based scientific engineering firm Scanwel was looking to rebrand and raise its profile, new marketing manager Katy Harrison called upon her North Wales creative network for help. Scanwel is an expert solution provider in the vacuum, surface and nanoscience sector. It has grown from a one-man business operating from a workshop in an old schoolhouse in North Wales, to an international solutions provider to the academic, industrial... Read more...


What’s not to like? How to measure social media engagement

What’s not to like? How to measure social media engagement(Posted on 04/08/21)

With a sound social media strategy in place, and plenty of good and relevant content being shared across your brand’s social accounts, that’s job done, right? Wrong. It’s not enough to just post content and hope for the best, there are ways in which you can determine the success of your content, to help influence your ongoing posting strategy. Here at Zebra, we use detailed analytics to provide reflective reports on what... Read more...


The importance of… a marketing strategy

The importance of… a marketing strategy(Posted on 28/07/21)

We have all heard the old adage, ‘fail to plan, plan to fail’, but just how important is it to have a marketing strategy? Time to think There is no right way to develop a marketing strategy – it can range from a ‘strategy on a page’ through to a document that challenges War and Peace in length and complexity! The most important thing is making sure that it is right for you, that it will develop as your business... Read more...


Watching the build process with CB Homes Ltd

Watching the build process with CB Homes Ltd(Posted on 21/07/21)

Our client CB Homes has been designing and building award-winning homes since 1981. From prestigious self-build projects, to distinctive developments and exclusive barn conversions, each bespoke home is built to the highest professional standards. We were commissioned to provide marketing support to CB Homes, with particular focus on its self-build service. CB Homes delivers a complete self-build package from initial design, through planning... Read more...


Keep smiling – the history of the emoji

Keep smiling – the history of the emoji(Posted on 14/07/21)

As this Saturday (17 July), is World Emoji Day we couldn’t help but wonder, when did the little sphere of yellow joy first appear? And how did it evolve into such a plethora of expressions and graphics most of us use every day?  How it all began… Although smiley faces have been drawn throughout history, some of the first computer users will remember emojis as ‘emoticons’. Sounding a little like something from... Read more...


Change for the better – the importance of CSR

Change for the better – the importance of CSR(Posted on 08/07/21)

With several brands in the firing line recently for not upholding their Corporate Social Responsibility (CSR) principles, companies can’t expect to hide behind overblown promises of environmentalism or philanthropy.Companies need to be seen to be doing something positive for society; whether it’s working towards being carbon neutral, benefitting the community, or developing and maintaining a positive work culture. With the power to implement... Read more...