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Choosing your marketing partner
(Posted on 15/09/21)Whether you are looking to change your marketing partner or have recognised you need some additional support, choosing a new agency to work with is an important step. There are all sorts of agencies out there, from ones that specialise in certain sectors to ones that specialise in certain disciplines. Your choice of agency will depend on your needs.There are no hard and fast rules when it comes to choosing a marketing agency or consultant to work... Read more...
Creative community work with scientific engineers to create tomorrow's world
(Posted on 01/09/21)When North Wales-based scientific engineering firm Scanwel was looking to rebrand and raise its profile, new marketing manager Katy Harrison called upon her North Wales creative network for help. Scanwel is an expert solution provider in the vacuum, surface and nanoscience sector. It has grown from a one-man business operating from a workshop in an old schoolhouse in North Wales, to an international solutions provider to the academic, industrial... Read more...
What’s not to like? How to measure social media engagement
(Posted on 04/08/21)With a sound social media strategy in place, and plenty of good and relevant content being shared across your brand’s social accounts, that’s job done, right? Wrong. It’s not enough to just post content and hope for the best, there are ways in which you can determine the success of your content, to help influence your ongoing posting strategy. Here at Zebra, we use detailed analytics to provide reflective reports on what... Read more...
The importance of… a marketing strategy
(Posted on 28/07/21)We have all heard the old adage, ‘fail to plan, plan to fail’, but just how important is it to have a marketing strategy? Time to think There is no right way to develop a marketing strategy – it can range from a ‘strategy on a page’ through to a document that challenges War and Peace in length and complexity! The most important thing is making sure that it is right for you, that it will develop as your business... Read more...
Watching the build process with CB Homes Ltd
(Posted on 21/07/21)Our client CB Homes has been designing and building award-winning homes since 1981. From prestigious self-build projects, to distinctive developments and exclusive barn conversions, each bespoke home is built to the highest professional standards. We were commissioned to provide marketing support to CB Homes, with particular focus on its self-build service. CB Homes delivers a complete self-build package from initial design, through planning... Read more...
Keep smiling – the history of the emoji
(Posted on 14/07/21)As this Saturday (17 July), is World Emoji Day we couldn’t help but wonder, when did the little sphere of yellow joy first appear? And how did it evolve into such a plethora of expressions and graphics most of us use every day? How it all began… Although smiley faces have been drawn throughout history, some of the first computer users will remember emojis as ‘emoticons’. Sounding a little like something from... Read more...